May 9, 2017

Sandy Diao

Director of Strategic Programs, Indiegogo

Sandy is the Director of Strategic Programs at Indiegogo, where she has helped hundreds of Asia-based entrepreneurs launch their products into western markets and raise millions of dollars through crowdfunding. Asia is now one of Indiegogo’s fastest growing markets. At Indiegogo, Sandy works with technology and design entrepreneurs to overcome business challenges such as marketing, manufacturing, and product development in order to hit their funding goals and deliver their products. Prior to joining, she led the global expansion for a China-based consumer electronics company, where she helped to build the customer support, digital marketing, sales, and operations teams. She started her career as the first member of Pinterest’s business operations team. There, she single-handedly managed thousands of Pinterest’s first advertising clients, and used early learnings to help mold its CPC auction platform from scratch. Sandy has a degree from UC Berkeley’s Haas School of Business.